RPM Hire Company History
RPM Hire was founded in May 2011 by Ashley Woodcock a University student at the time with a vision for a potential business venture, which expanded from a handful of customers and 3 VMS boards to now having over 500 VMS boards and a wider range of equipment, from Light Towers, VSLS, Arrow boards, Klemmfix Crash Cushions and Road Safety Barriers.
We pride ourselves on providing outstanding customer service along with quality equipment, offering traffic management equipment hire solutions throughout Australia, with branches in Melbourne, Sydney, Brisbane, Perth, Hobart and Adelaide.
RPM Hire is very clear about striving to be the number one provider of customer service, ensuring each job is completed in a promptly manner and to the highest standards.
“I’ve been almost overwhelmed with the continuous growth and success of the business, but I put this down to our main focus on maximizing the value our customers receive from our products”
~ Ashley Woodcock, Director
What Makes RPM Hire Different
- Massive fleet of innovative products
- 24/7 support
- No questions asked Damage Waiver for full peace of mind
- Traffic management specialists and experts in our product range
- 2025 Hire Company of the Year
- NPS score of over 90 – reflective of our world class customer service

Our Values
Meet The Team

Ashley Woodcock
CEO

Sophie Cleary
General Manager

Daniel Robinson
National Sales Manager
M: 0419 649 266

DiAnne Hicks
HSEQ Manager

Chi Shankar
Chief Operating Officer

Jackie Jumonong
People and Culture Manager

Cedric Laurie
Finance Manager

Tyler Carroll
Marketing Manager

Ross Marshall
Sales Manager VIC|SA|WA
M: 0455 224 552

Nicholas Hughes
Sales Manager NSW
M: 0409 507 761

David Marsland
Major Projects Manager – Sales
M: 0499 599 560

Kurt Croft
Senior Business Development Manager QLD
M: 0481 811 466

Paul Elsdon
Senior Business Development Manager NSW
M: 0499 599 895

James Oxley
Senior Business Development Manager WA
M: 0459 505 112

Luke Stephens
Business Development Manager SA
M: 0437 223 778

Dylan O’Hearn
Business Development Manager NSW
M: 0429 724 176

Brett Imberger
Account Manager VIC
M: 0499 144 989

Gabriela Rodriguez
Group Operations Manager NSW|WA|TAS

Natalie Lopez
Group Operations Manager VIC|QLD|SA

Stephen Noonan
Fleet & Maintenance Manager

Stephen Taylor
National Barrier Operations Manager

Nigel Dow
National Barrier Installation Supervisor







