About Us

RPM Hire Company History

RPM Hire was founded in May 2011 by Ashley Woodcock a University student at the time with a vision for a potential business venture, which expanded from a handful of customers and 3 VMS boards to now having over 500 VMS boards and a wider range of equipment, from Light Towers, VSLS, Arrow boards, Klemmfix Crash Cushions and Road Safety Barriers.

We pride ourselves on providing outstanding customer service along with quality equipment, offering traffic management equipment hire solutions throughout Australia, with branches in Melbourne, Sydney, Brisbane, Perth and Hobart.

RPM Hire is very clear about striving to be the number one provider of customer service, ensuring each job is completed in a promptly manner and to the highest standards.

“I’ve been almost overwhelmed with the continuous growth and success of the business, but I put this down to our main focus on maximizing the value our customers receive from our products”
~ Ashley Woodcock, Director


Our Values

People Matter

Thirst for Improvement

Be Memorable

Be Courageous

Safely Get Sh!t Done


Meet The Team


Ashley Woodcock

CEO

Ashley established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which  has now become a successful business that provides high quality equipment and outstanding customer service.

Providing outstanding service is what Ash is all about, he always looks at each job from the customer’s perspective, understanding how he can assist the customer with their project needs and where we can add value to our service.

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Sophie Cleary

Chief of Growth and Strategy

Sophie has over 13 years of experience in the hire industry, including 8 years in car rental. After a successful tenure as General Manager, she recently assumed the role of Chief of Growth and Strategy following her maternity leave. In her new position, Sophie is tasked with spearheading transformational change and identifying growth opportunities. She adeptly manages projects to enhance business performance, fostering seamless collaboration across various functions to align with the primary vision.

Christine Crowder

Chief Financial Officer

Christine is a Chartered Accountant (CA) in Australia and began her career as a CPA in the US. She has worked in public accounting (Deloitte), has held CFO roles in private industry and has also worked in her own companies. Her expertise is business partnering with SMEs to provide CFO-level accounting services. Christine brings a wealth of knowledge and experience into her role as CFO at RPM Hire.

Daniel Robinson

National Sales Manager

With 20 years in construction, and 13 in the hire industry, Daniel is in the business of helping people. He understands the challenges and needs from his customers perspective, and always aims to offer the ultimate in client satisfaction.

M: 0419 649 266
E: daniel@rpmhire.com.au

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David Marsland

National Product Manager

David is a very meticulous and well-organized Sales Representative, with 18+ years in the Construction & Hire industry. David’s focus is Customer Service Satisfaction & providing Technical Support assisting clients with problem solving on a day-to-day basis.

M: 0499 599 895
E:  david@rpmhire.com.au

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Ross Marshall

Major Accounts Manager

Ross has worked in the Civil / Construction Sector for 25 Years with a focus on the Hire Industry for the last 10 Years. He has worked through a few facets of the Hire industry from Yardman, Truck driver, Hire controller, Product Specialist to Currently Major Account Management. Along With RPM he brought a commitment to supplying the very best and safest traffic management options to our industry.

M: 0492 290 501
E: ross@rpmhire.com.au

Pezhman Salahshori

Sales Manager – NSW|QLD

Nearly 20 years of experience in Hire and Sales of Traffic Management Equipment. Pezhman has been instrumental in the development and growth of some of the leading edge road safety devices that are on the market today. It is envisaged that Pezhman’s experience and knowledge will be significant to the growth of RPM Hire in the NSW and Queensland markets, especially in barriers

Natalie Lopez

General Manager VIC|TAS|WA

Natalie prides herself on coordinating the daily requirements of your project. Natalie has strong organisation and communication skills to coordinate the daily operations and to ensure all jobs are completed in an efficient and effective manner.


Kurt Croft

Business Development Manager QLD

Kurt is a results driven sales leader bringing over 11 years experience in the construction industry. He is passionate about developing and maintaining strong client relationships, with a focus on understanding and delivering on expectations of excellence.

M: 0481 811 466
E: kurt@rpmhire.com.au

Stephanie Yilmam

Marketing Manager

Stephanie is a marketing professional with 7 years of experience, leveraging her foundational knowledge from her marketing degree to effectively coordinate all marketing activities across the business. Her strong organizational skills and innate creativity allow her to create cohesive and innovative marketing campaigns. Stephanie’s expertise ensures that RPM Hire’s marketing efforts are streamlined and impactful.

Dylan O’Hearn

Operations Manager NSW|QLD

With over 12 years of experience in the hire industry, Dylan has a wealth of product knowledge and expertise. With a strong focus on customer service, Dylan ensures that his clients receive a high level of service, ensuring their project requirements are achieved.


Gabriela Rodriguez

Operations Manager VIC|TAS|WA

Gabby brings 6 years of valuable expertise in the logistics and transport industry, showcasing her strong problem-solving capabilities. Her background in customer service across 5 years equips her with exceptional communication and client-focused skills to coordinate daily operations.

Stephen Noonan

Fleet & Maintenance Manager 

Stephen has over 15 years of experience as a mechanic in the automotive industry, he has also worked within the motorsport industry for several years and serviced motorists throughout Australia as an Emergency Roadside Assistant. Stephen manages the Fleet and Maintenance team within RPM Hire, to ensure equipment is serviced, well-maintained, and ready for hire.