RPM Hire Company History
RPM Hire was founded in May 2011 by Ashley Woodcock a University student at the time with a vision for a potential business venture, which expanded from a handful of customers and 3 VMS boards to now having over 500 VMS boards and a wider range of equipment, from Light Towers, VSLS, Arrow boards, Klemmfix Crash Cushions and Road Safety Barriers.
We pride ourselves on providing outstanding customer service along with quality equipment, offering traffic management equipment hire solutions throughout Australia, with branches in Melbourne, Sydney, Brisbane, Perth, Hobart and Adelaide.
RPM Hire is very clear about striving to be the number one provider of customer service, ensuring each job is completed in a promptly manner and to the highest standards.
“I’ve been almost overwhelmed with the continuous growth and success of the business, but I put this down to our main focus on maximizing the value our customers receive from our products”
~ Ashley Woodcock, Director
Our Values
Safely Get Sh!t Done
People Matter
Thirst for Improvement
Be Memorable
Be Courageous
Meet The Team
Ashley Woodcock
CEO
Ashley established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which has now become a successful business that provides high quality equipment and outstanding customer service.
Providing outstanding service is what Ash is all about, he always looks at each job from the customer’s perspective, understanding how he can assist the customer with their project needs and where we can add value to our service.
Sophie Cleary
Chief of Growth and Strategy
Sophie has over 13 years of experience in the hire industry, including 8 years in car rental. After a successful tenure as General Manager, she recently assumed the role of Chief of Growth and Strategy following her maternity leave. In her new position, Sophie is tasked with spearheading transformational change and identifying growth opportunities. She adeptly manages projects to enhance business performance, fostering seamless collaboration across various functions to align with the primary vision.
Daniel Robinson
National Sales Manager
With 20 years in construction, and 13 in the hire industry, Daniel is in the business of helping people. He understands the challenges and needs from his customers perspective, and always aims to offer the ultimate in client satisfaction.
M: 0419 649 266
E: daniel@rpmhire.com.au
DiAnne Hicks
HSEQ Manager
DiAnne is a dynamic and dedicated HSEQ Manager with a proven track record of implementing strategies to ensure organisational compliance, mitigate risks, and enhance workplace safety, environmental sustainability, and product quality. DiAnne successfully drives initiatives to reduce workplace accidents, minimise environmental impact, and enhance product quality, resulting in improved operational efficiency and regulatory compliance.
Chi Shankar
Chief Operating Officer
Chi began her career as a Chartered Accountant but discovered her true passion in the construction industry. With extensive experience in senior management roles across structural steel, precast concrete, and cranes, Chi is excited to lead the team in executing RPM’s strategic vision as we continue to deliver world-class service to our valued clients.
Jackie Jumonong
People and Culture Manager
Cedric Laurie
Finance Manager
Stephanie Yilmam
Marketing Manager
Stephanie is a marketing professional with 7 years of experience, leveraging her foundational knowledge from her marketing degree to effectively coordinate all marketing activities across the business. Her strong organizational skills and innate creativity allow her to create cohesive and innovative marketing campaigns. Stephanie’s expertise ensures that RPM Hire’s marketing efforts are streamlined and impactful.
Ross Marshall
Sales Manager VIC|SA|WA
Ross has worked in the Civil / Construction Sector for 25 Years with a focus on the Hire Industry for the last 10 Years. He has worked through a few facets of the Hire industry from Yardman, Truck driver, Hire controller, Product Specialist to Major Account Management and now Sales Manager. Along With RPM he brought a commitment to supplying the very best and safest traffic management options to our industry.
M: 0492 290 501
E: ross@rpmhire.com.au
Nicholas Hughes
Sales Manager NSW
With 17 years of sales experience, Nick brings a wealth of knowledge and expertise to the hire industry. He has spent seven years at a senior level in fleet management, giving him deep insight into customer needs and operational efficiencies. Nick is committed to delivering tailored hire solutions and exceptional customer service. His technical background and industry experience allow him to offer clients expert guidance, ensuring they get the right equipment for the job.
David Marsland
Major Projects Manager – Sales
David is a client-focused sales professional dedicated to building long-term partnerships. His approach is focused on active listening and understanding the unique challenges and opportunities of each client. David believes in providing tailored solutions that deliver real value and drive sustainable success.
Kurt Croft
Senior Business Development Manager QLD
Kurt is a results driven sales leader bringing over 11 years experience in the construction industry. He is passionate about developing and maintaining strong client relationships, with a focus on understanding and delivering on expectations of excellence.
M: 0481 811 466
E: kurt@rpmhire.com.au
Paul Elsdon
Senior Business Development Manager NSW
Paul brings 28 years of experience in the construction industry, specialising in traffic management, including road safety barriers and traffic equipment. His diverse background includes roles with manufacturers, distributors, and in the hire sector, covering both sales and rentals. Paul is committed to helping RPM Hire customers meet their project needs and consistently strives to deliver the highest level of client satisfaction.
M: 0499 599 895
E: paul@rpmhire.com.au
Dylan O’Hearn
Business Development Manager NSW
With over 12 years of experience in the hire industry, Dylan has a wealth of product knowledge and expertise. With a strong focus on customer service, Dylan ensures that his clients receive a high level of service, ensuring their project requirements are achieved.
M: 0429 724 176
E: dylan@rpmhire.com.au
Gabriela Rodriguez
Group Operations Manager NSW|WA|TAS
Gabby brings 6 years of valuable expertise in the logistics and transport industry, showcasing her strong problem-solving capabilities. Her background in customer service across 5 years equips her with exceptional communication and client-focused skills to coordinate daily operations.
Stephen Noonan
Fleet & Maintenance Manager
Stephen has over 15 years of experience as a mechanic in the automotive industry, he has also worked within the motorsport industry for several years and serviced motorists throughout Australia as an Emergency Roadside Assistant. Stephen manages the Fleet and Maintenance team within RPM Hire, to ensure equipment is serviced, well-maintained, and ready for hire.
Stephen Taylor
National Barrier Operations Manager
Stephen has 12 years of experience in operations management for the residential construction industry. Stephen strives to deliver a world class service for his clients buy utilising his knowledge and experience in logistics, people management, safety, policies, and procedures.