About Us

RPM Hire Company History

RPM Hire was founded in May 2011 by Ashley Woodcock a University student at the time with a vision for a potential business venture, which expanded from a handful of customers and 3 VMS boards to now having over 500 VMS boards and a wider range of equipment, from Light Towers, VSLS, Arrow boards, Klemmfix Crash Cushions and Road Safety Barriers.

We pride ourselves on providing outstanding customer service along with quality equipment, offering traffic management equipment hire solutions throughout Australia, with branches in Melbourne, Sydney, Brisbane, Perth and Hobart.

RPM Hire is very clear about striving to be the number one provider of customer service, ensuring each job is completed in a promptly manner and to the highest standards.

“I’ve been almost overwhelmed with the continuous growth and success of the business, but I put this down to our main focus on maximizing the value our customers receive from our products”
~ Ashley Woodcock, Director


Our Values

People Matter

Thirst for Improvement

Be Memorable

Be Courageous

Safely Get Sh!t Done


Meet The Team


Ashley Woodcock

CEO

Ashley established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which  has now become a successful business that provides high quality equipment and outstanding customer service.

Providing outstanding service is what Ash is all about, he always looks at each job from the customer’s perspective, understanding how he can assist the customer with their project needs and where we can add value to our service.

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Sophie Cleary

Chief of Growth and Strategy

Sophie has over 13 years of experience in the hire industry, including 8 years in car rental. After a successful tenure as General Manager, she recently assumed the role of Chief of Growth and Strategy following her maternity leave. In her new position, Sophie is tasked with spearheading transformational change and identifying growth opportunities. She adeptly manages projects to enhance business performance, fostering seamless collaboration across various functions to align with the primary vision.

Christine Crowder

Chief Financial Officer

Christine is a Chartered Accountant (CA) in Australia and began her career as a CPA in the US. She has worked in public accounting (Deloitte), has held CFO roles in private industry and has also worked in her own companies. Her expertise is business partnering with SMEs to provide CFO-level accounting services. Christine brings a wealth of knowledge and experience into her role as CFO at RPM Hire.


Daniel Robinson

National Sales Manager

With 20 years in construction, and 13 in the hire industry, Daniel is in the business of helping people. He understands the challenges and needs from his customers perspective, and always aims to offer the ultimate in client satisfaction.

M: 0419 649 266
E: daniel@rpmhire.com.au

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DiAnne Hicks

HSEQ Manager

DiAnne is a dynamic and dedicated HSEQ Manager with a proven track record of implementing strategies to ensure organisational compliance, mitigate risks, and enhance workplace safety, environmental sustainability, and product quality. DiAnne successfully drives initiatives to reduce workplace accidents, minimise environmental impact, and enhance product quality, resulting in improved operational efficiency and regulatory compliance.

Gavin Bentley

National Operations Manager

Gavin is a people focused leader with extensive experience in the management of businesses in the hire, technical sales and contracting fields within supply chain to the commercial and civil construction industry. Gavin is focused on growing the RPM footprint nationally and ensuring the Operations Teams deliver optimal results, safely and in line with financial controls.


Natalie Lopez

General Manager VIC|TAS|WA

Natalie prides herself on coordinating the daily requirements of your project. Natalie has strong organisation and communication skills to coordinate the daily operations and to ensure all jobs are completed in an efficient and effective manner.

Stephanie Yilmam

Marketing Manager

Stephanie is a marketing professional with 7 years of experience, leveraging her foundational knowledge from her marketing degree to effectively coordinate all marketing activities across the business. Her strong organizational skills and innate creativity allow her to create cohesive and innovative marketing campaigns. Stephanie’s expertise ensures that RPM Hire’s marketing efforts are streamlined and impactful.

Ross Marshall

Major Accounts Manager

Ross has worked in the Civil / Construction Sector for 25 Years with a focus on the Hire Industry for the last 10 Years. He has worked through a few facets of the Hire industry from Yardman, Truck driver, Hire controller, Product Specialist to Currently Major Account Management. Along With RPM he brought a commitment to supplying the very best and safest traffic management options to our industry.

M: 0492 290 501
E: ross@rpmhire.com.au


Kurt Croft

Business Development Manager QLD

Kurt is a results driven sales leader bringing over 11 years experience in the construction industry. He is passionate about developing and maintaining strong client relationships, with a focus on understanding and delivering on expectations of excellence.

M: 0481 811 466
E: kurt@rpmhire.com.au

Kelly Edkins

Business Development Manager WA

Kelly brings over six years of senior account management expertise coupled with over two years in the civil industry. Renowned for his meticulous attention to detail, he excels in building strong client relationships across diverse channels. Kelly aims to deliver customised traffic management solutions across Western Australia with a focus on providing world-class service.

M: 0428 098 309
E: kelly@rpmhire.com.au

Robert Xiberras

Business Development Manager NSW

Rob has an impressive 19 year background in automotive services, along with six years of experience managing operations in the hire sector. Rob is deeply customer-focused and always strives to meet their needs. Rob’s passion for the hire industry drives him to consistently exceed customer expectations within the NSW region.

M: 0409 507 761
E: robert@rpmhire.com.au

Tomas Hill

Account Manager VIC

Tomas brings respect, courtesy and a high level of customer care to his role as an account manager. He is dedicated to understanding clients’ needs and providing tailored solutions that exceed their expectations. His proactive approach and strong communication skills make him a trusted partner in achieving client success throughout Victoria.

M: 0499 144 989
E: tomas@rpmhire.com.au


Dylan O’Hearn

Operations Manager NSW|QLD

With over 12 years of experience in the hire industry, Dylan has a wealth of product knowledge and expertise. With a strong focus on customer service, Dylan ensures that his clients receive a high level of service, ensuring their project requirements are achieved.

Gabriela Rodriguez

Operations Manager VIC|TAS|WA

Gabby brings 6 years of valuable expertise in the logistics and transport industry, showcasing her strong problem-solving capabilities. Her background in customer service across 5 years equips her with exceptional communication and client-focused skills to coordinate daily operations.

Stephen Noonan

Fleet & Maintenance Manager 

Stephen has over 15 years of experience as a mechanic in the automotive industry, he has also worked within the motorsport industry for several years and serviced motorists throughout Australia as an Emergency Roadside Assistant. Stephen manages the Fleet and Maintenance team within RPM Hire, to ensure equipment is serviced, well-maintained, and ready for hire.

Stephen Taylor

Barrier Operations Manager

Stephen has 12 years of experience in operations management for the residential construction industry. Stephen strives to deliver a world class service for his clients by utilising his knowledge and experience in logistics, people management, safety, policies, and procedures.