How Cardijn College Doubled Down on Local Reach with a Video Board
Cardijn College, in South Australia hired an RPM Hire Video Board to increase its visibility among local families. Initially booked for one month, the hire was extended for a second, providing an additional month of exposure within the local community.
Booked: 1 month
Hire duration: 2 months
Target audience: Local families
“Thanks so much for checking in. All is going great!”
— Cardijn College
The Brief
Cardijn College wanted to raise awareness of the school among families in its local area. Rather than targeting a broad audience, the focus was on reaching people within the surrounding community.
Roadside advertising offered an opportunity to put the college in front of passing motorists and maintain a visible presence in the areas where local families travel every day.
The Solution
RPM Hire supplied a Video Board for Cardijn College, helping the school promote its presence within the local community.
Positioned to capture the attention of passing traffic, the board provided consistent visibility throughout the campaign. RPM Hire also checked in with the college during the hire to ensure everything was running smoothly.
The Result
One month of hire turned into two.
Cardijn College initially booked the Video Board for one month before extending the hire for an additional month. This allowed the school to continue promoting its presence to local families for twice the originally planned duration.
The college provided positive feedback throughout the hire and expressed interest in working with RPM Hire again.
“Thanks Callum, I’m sure I’ll be in touch.”
— Cardijn College
Why Roadside Advertising Works for Schools?
Reaching families in the surrounding community is an important part of promoting school enrolments, open days and upcoming events.
Roadside advertising helps schools maintain a visible presence in the areas where local families live and travel. With a strategically positioned Advertising Board, schools can keep their message in front of passing motorists over an extended period.
Whether the goal is to increase awareness, promote an upcoming open day or support an enrolment campaign, roadside advertising offers a practical way to connect with the local community.
Planning Your Campaign?
From open days and enrolment campaigns to general school awareness, RPM Hire can help your school reach its local audience with roadside advertising.
Get in touch with RPM Hire to discuss your next campaign, on 1300 479 570 or email: enquiries@rpmhire.com.au
