VMS Advertising Signs for Local Marketing: Why Location Matters?
While we live in a truly connected globalised world, nothing beats the effectiveness of local marketing. A strategically placed VMS advertising sign can transform your business, allowing you to maximise brand awareness and deliver your messages quickly and efficiently.
With their bright lights, customisable messaging and high visibility, variable message signs form the backbone of any successful local marketing campaign. In this latest article, we thought we would take a closer look at these signs and the importance of location.
The Influence of Sign Placement on Local Marketing
When it comes to local marketing and outdoor advertising, location is everything. That’s why one of the most common questions businesses ask is, “Where can I put advertising signs?”. No matter whether you are placing advertising signs on private property or advertising signs on public roads, the key is to think strategically about where you will get the most eyes on it.
High-traffic locations near shopping centres, intersections or school zones can boost your brand exposure dramatically. However, it is also important to consider the proximity of the VMS advertising to your organisation as there is no point advertising it miles away if you rely on local foot traffic! Demographics are also very important, as you will want to choose locations where your target audience will be spending their time.
VMS advertising is a powerful tool for local marketing as these signs are very easy to move around as needed. They are also cost-effective and can be set up almost anywhere with the right permissions.
Advertising Signs on Private Property
Using advertising signs on private property is a smart move for businesses that want to make the most of their own space. Whether it’s a busy car park, petrol station or residential lot, these locations are prime spots for VMS advertising as they offer high visibility in areas where your audience is already paying attention.
For example, if you run a business by a busy road, placing a VMS sign at the edge of your property will allow you to showcase your messaging while drivers are stuck in traffic, or perhaps you have a café in an area of high footfall. Whatever it might be, there are some important things that you need to consider:
- Visibility – Can your sign be seen from multiple angles?
- Permission – Do you have permission to put the sign up from the landowner if you do not own it?
- Content – What messaging will you be looking to display? Customising your content to reflect nearby landscapes or events can make your sign more effective.
Advertising Signs on Public Roads
If your goal is to maximise visibility, advertising signs on public roads offer some of the best exposure. These areas attract constant flows of drivers, cyclists and pedestrians, making them ideal for high-impact messaging. With VMS and LED advertising signs, you can communicate with thousands of potential customers every day.
With this approach, you will need to work with local councils and traffic authorities to ensure that you get the necessary approvals, and when opting for this option you will need to ensure:
- Your sign is easy to read from a distance but isn’t distracting to drivers.
- Positioned safely without obstructing pathways or views.
- Set with the appropriate brightness for day and night conditions
The Power of VMS and LED Signs for Advertising
So, why are LED signs effective for advertising? The simple fact is they are bright, bold and almost impossible to ignore. That means regardless of whether you are launching a product, advertising an event or sharing important safety information, you won’t be able to beat the real-time adaptability and visibility that these signs provide.
VMS and LED advertising signs can be clearly seen both during the day and at night, while the dynamic messaging allows you to change and update your content instantly. Unlike static signs, one of the biggest benefits of VMS advertising is that they can be updated remotely, allowing your team to operate them from wherever they are based.
Variable Message Signs for Advertising
Variable message signs are ideal for local businesses that want to stay agile. With real-time message updates, you can respond to weather, events, or sales trends instantly. This flexibility makes VMS perfect for roadside campaigns, pop-up stores, and mobile promotions.
LED Advertising Signs
These energy-efficient signs offer high brightness, long lifespan, and superb visibility even from a distance. Whether they’re used day or night, they draw the eye and deliver results. Want to learn more about LED advertising signs and how to use them? Check out our recent article on them here.
Best Practices for Advertising Sign Placement
No matter if you’re opting for advertising signs on private property or advertising signs on public roads, there are a number of key things to keep in mind to help you get the most from your advertising. Some of our top tips include:
- Making sure you choose a location with high traffic and visibility but is close to your business.
- Ensuring that your sign is not obstructed by anything else, such as trees, buildings or signs. However you should also ensure your sign is not obstructing pathways or important road signs.
- Carefully consider the angle at which passers-by will see it from.
- Use short and highly engaging messages rather than trying to fit too much in.
- Make sure you have confirmed you have permissions for public and private land use.
- Match your sign type to your campaign goals to ensure you are reaching the right people.
- Continuously monitor the performance and adjust your messaging as needed.
Get Started with Advertising Signs for Your Business Today!
Effective local marketing starts with visibility and strategic placement of advertising signs on private property and advertising signs on public roads can make a world of difference. No matter what your goals might be, RPM Hire has the tools to help you attract attention and grow your business.
Want to find out more? Get in touch with our team today!
